Something is happening on Van Nuys Boulevard, and Sherman Oaks won’t shut up about it. goGLOW the luxury sunless tanning and skincare brand that has been quietly exploding across the country, opened its first-ever California location in Sherman Oaks late last year, and RadarOnline.com can confirm the place has been slammed since the day the doors opened. Appointments are booking out. Memberships are flying. And the Instagram chatter from Valley locals reads like a love letter to a brand most of them had never heard of six months ago.

Hydration is often treated as cosmetic, something we apply quickly and move on from.

But in skin science, hydration is infrastructure.
Your skin barrier, the outermost protective layer is responsible for retaining moisture, maintaining smoothness, and defending against environmental stress. When that barrier is compromised, skin appears dull, feels tight, and loses its natural luminosity faster.

goGLOW Mount Pleasant will officially open February 24, 2026, bringing its signature custom airbrush tanning and skincare-focused experience to the Lowcountry.

Wonderwall highlights wellness-forward gifting, featuring the goGLOW Whipped MOUSSE + SET IT POWDER KIT as a top glow-up pick.

goGLOW is featured in OK! Hot Pics alongside a spotlight on goGLOW Columbus (Polaris) owners and founder Melanie Richards.

A local franchise partner is expanding goGLOW in the St. Louis area with a second studio following strong early success.

goGLOW is expanding in the St. Louis area with a second location planned to open this spring.

goGLOW Mount Pleasant is set to open February 24, 2026, introducing an elevated, skin-conscious custom airbrush tanning experience in the Lowcountry.

As the new year begins, Hollywood’s wellness mindset is shifting in a noticeable way. From red carpets to Pilates studios, celebrities are embracing routines that prioritize longevity, balance, and skin health, and that philosophy now extends to how they tan.

In an industry defined by surface-level fixes and copy-paste formulas, Melanie Richards stands out for a simple reason: she didn’t enter the sunless space to build another beauty brand. She came to rebuild the category entirely.

San Fernando Valley is getting its first taste of goGLOW’s signature skin-first tanning experience as the nationally recognized brand opens its first California flagship in Sherman Oaks on Friday, December 5th, 2025.

In a world where beauty trends come and go with the seasons, few brands manage to carve out lasting relevance especially in a category as crowded as tanning. Enter goGLOW, the sunless tanning and skincare brand that has quickly become a favorite among beauty editors, influencers, and celebrities alike. With a philosophy centered on skin health and confidence first, the brand’s signature line says it best: “It’s not a Spray Tan. It’s a goGLOW.”