Founded by esthetician-turned-entrepreneur Melanie Richards, goGLOW was built with a mission to elevate confidence and skincare simultaneously. What began as a mobile service in 2010 has evolved into a nationwide franchise and product line trusted by thousands. But with the launch of its exclusive air-filtration technology, goGLOW is doing more than innovating in beauty—it’s setting a new benchmark for wellness within the industry.

Melanie Richards, a former probation officer turned beauty executive, is the visionary founder of goGLOW and a trailblazer in skincare. Combining her passion for empowerment and operational excellence, she has revolutionized the sunless tanning industry with patented technology and non-toxic, vegan skincare products made in the U.S. Under her leadership, goGLOW has become a leader in sunless tanning and skincare, delivering transformative client experiences and empowering entrepreneurs through innovative franchise opportunities.

As goGlow founder Melanie Richards makes the transition from startup founder to leader of a national franchise brand, she gets advice from franchising pro Chuck Runyon, co-founder of Anytime Fitness.

It’s almost time for our annual TCB Talks: Women in Leadership event on April 15, and one of the questions that often comes up in conversations with successful women is how they juggle the demands of career and personal life. (And let’s be real: It comes up with women more than with men, even today.)

Kyle Healy and Mary Claire Chopin are Westfield residents who opened the first New Jersey location of goGLOW on March 31. The business is unique in that it uses vegan and sulfate-free products that don’t have harmful additives or chemicals.

Husband and wife duo and Westfield residents Kyle Healy and Mary Claire Choplin are looking to bring the luxury experience of sunless tanning with goGlow to town. goGLOW is opening its first New Jersey location in Westfield at 500 Central Ave. The couple will host a launch party for their new business on Thursday, March 20.

Owned locally by former technology company executives and entrepreneurs Ramya Kumaraswamy and Kunal Vanjara, the business offers customized tanning services and professional application using organic and vegan products.

Discover how Tori Johnston, Brand President of goGlow, is revolutionizing the beauty and wellness industry with a membership-based franchise model that creates recurring revenue. In this episode, she shares her journey from corporate leadership to franchising success and the secrets behind goGlow's innovative labor model and customer-loved products.

goGLOW, a sunless tanning and skincare franchise, is opening a new location in Oxford. Founded in 2010 by Melanie Richards, the company specializes in customizable sunless tanning services using organic and vegan products. Each goGLOW is customized to the individual client and applied by trained spray specialists. The Oxford franchise is owned by Niles and Beth Norris and is located at 1801 Jackson Avenue West, Suite D 103, behind Tropical Smoothie Cafe.

St. Louis entrepreneur Heather Kirchner recently opened goGLOW, an elevated spray tanning experience at 9538 Manchester Road in Rock Hill. The new business marks the brand’s debut in the St. Louis market. The company sets itself apart with its newly patented state-of-the-art air filtration equipment and products designed to nourish the skin while delivering flawless results, establishing the highest safety standards for its clients and employees.

Spray tanning concept GoGlow is making strides in the beauty segment, advancing its offerings all while learning and building off its first franchises. Founder and CEO Melanie Richards created GoGlow in 2010 after working as a probation officer in Minnesota for more than a decade. The company has since expanded and upgraded its sunless tanning and skin care services.

In this episode, we chat with goGlow Founder and CEO, Melanie Richards, about how she’s successfully built a sunless franchise with over 20 locations and her tips for building a powerful team. Plus, hear how you can become a goGlow franchise owner in your region.

Heather Kirchner worked for years in business development and sales in the corporate world. But feeling uninspired at work, combined with a health scare, pushed her to take the leap and open a franchise.

"I’m a firm believer in leading by example and doing the right thing always. Be it in personal or professional settings, if you work hard, prioritize treating people with respect and are focused on doing right by your team, your customers and your business, the rest will fall into place."

At goGLOW, they believe in more than just a tan; they believe in an empowering glow that radiates confidence and beauty from within.

The Edina-based spray tan studio is opening franchise locations in more states. In a market that overindexes on successful franchise brands—particularly in wellness and beauty, with Anytime Fitness, Great Clips, and the fast-growing Face Foundrié—there’s another rising star: goGLOW spray tan studio.goGLOW bottles With corporate owned storefronts in Edina, Maple Grove, and Chicago, goGLOW’s franchise units start opening this fall in Houston, Texas; Rochester Hills, Michigan; and Oxford, Mississippi.

St. Louis entrepreneur Heather Kirchner, is excited to announce the November 25th opening of goGLOW, an elevated spray tanning experience renowned for empowering a radiant, confident glow and beauty from within. Located at 9538 Manchester Road, this marks the goGLOW brand’s debut in the St. Louis market, and will be celebrated with three weeks of pre-holiday promotions, events, giveaways, and more.

A local entrepreneur is opening the St. Louis region's first franchised location of a spray tanning business.

Spray tanning company goGLOW announced the grand opening of its first Wisconsin location at 601 Junction Road, Suite 4, on Madison’s west side on Dec. 2. The Madison market joins three other goGLOW franchises, three corporate stores, and dozens of other locations in development throughout the U.S.

goGLOW, a leader in sunless tanning, has raised the bar in the industry with the introduction of its exclusive air-filtration system, developed from goGLOW Founder Melanie Richards' patented technology. Designed to prioritize client safety and air quality, this innovation sets goGLOW apart by introducing an unprecedented level of cleanliness and comfort in sunless tanning.

goGLOW, a leader in sunless tanning, has raised the bar in the industry with the introduction of its exclusive air-filtration system, developed from goGLOW Founder Melanie Richards' patented technology. Designed to prioritize client safety and air quality, this innovation sets goGLOW apart by introducing an unprecedented level of cleanliness and comfort in sunless tanning.

goGLOW, an elevated spray tanning experience held the grand opening of its first Houston location on Oct. 23. Located at 1515 Studemont St., Suite 204, the brand sets itself apart with its newly patented state-of-the-art air filtration equipment and proprietary products designed to nourish the skin while delivering flawless results. All goGLOW solutions are eco certified DHA, vegan, paraben free, sulfate free, and cruelty-free.

goGLOW, an elevated spray tanning experience renowned for empowering a radiant, confident glow and beauty from within, held the grand opening of its first Houston location on Oct. 23 just south of the Heights. Located at 1515 Studemont St. Suite 204, this marks the brand’s debut in the Houston market.

Stacie Shannon, sits down with the dynamic duo growing the emerging brand, goGLOW. Joining her are Melanie Richards, the Founder and CEO of goGLOW, and Bobby Brennan, a Partner at Front Street Equity. Get ready for an exciting conversation about how a former probation officer transformed her passion into a thriving business that's now on the path to becoming a franchise sensation.Listen

Get to know Melanie, a former criminology professional turned beauty industry entrepreneur. With a decade of experience in handling challenging profiles in her law enforcement role, Melanie demonstrated her strength and determination. Today, Melanie is credited with introducing a novel approach to spray tanning, revolutionizing the industry, and making beauty more accessible.

Sam and Ciara are joined by Bobby Brennan of Front Street Equity Partners and Melanie Richards, founder and CEO of goGLOW. goGLOW is so much more than just sunless tanning; it is a strong financial model and a first mover in the franchise space. If you ever wished that you had jumped on the Dry Bar craze, then this is the franchise to inquire about.

"Spray tanning is a booming business with no sign of slowing down. An important step to starting a spray tan business is determining what spray tan solution you'd like to provide clients. That solution is what separates goGLOW from other spray tanning services. As Melanie Richards would say, “It's not a 'spray tan'; it's a goGLOW.”

"Melanie Richards never knew she had the entrepreneurial spirit until it just…happened. She grew up learning from the best. Raised by a single mother who worked her way from an entry level data entry position to president of the company, and a grandfather who vowed to serve and protect in the Minnesota Patrol.

"After working as a probation officer for 12 years, Melanie Richards brought her passion for inspiring confidence in women to the beauty space in 2010 when she founded goGLOW, a sunless tanning concept she began franchising last year."

“We want to offer this opportunity to people who align with our values of empowering women and providing professional service. With goGLOW, franchisees have the opportunity to make clients feel really great. And the process is really quite easy once you get it down.”

"Melanie Richards could teach us all about grit — and the long hours it takes to build a business. In 2010, she bootstrapped goGLOW — a skin-care company rooted in plant-based products and salons — with $5,000 on her credit card. She attended Aveda Institute nights while working days in criminal justice. For 10 years, the company has grown 40% each year — profitably, she said."

"In early 2020, I was celebrating the success of our Minneapolis and Chicago locations and excitedly starting goGLOW’s West Coast launch, having secured and signed at a location in West Hollywood. Three weeks into renovations and beginning the opening process, the world shut down."

"goGLOW has elevated spray tanning to a professional skin service level and its salons boast an elegant, fresh, and simple design and atmosphere to enhance the overall experience for clients. goGLOW uses proprietary, state-of-the-art equipment, developed by Richards, and each specialist is a true professional, well trained in the art, science, and precision of tanning application to create a flawless, "not spray tanned" look every time."