Franchise benefits
In 2010, founder Melanie Richards recognized the demand for healthy tanning products and services. She used her Esthiology skin care background to develop a better solution to custom spray tanning, one that did not use toxic ingredients and was harmful to the skin. After considerable product and equipment research, a new approach was discovered that uses only high quality ingredients, produced a completely natural looking tan and actually helped heal the skin.
Along with developing proprietary products and equipment, Melanie applied her talented aesthetic vision to develop the complete goGLOW brand that is sleek, modern, unisex and classic. The passion for our brand is an integral part of our growth and prosperity because of our differentiation from anything else in the traditional ‘tanning’ market. We are beloved by everyone who experiences our products, services and locations. The brand standards, product names, descriptions and instructions have all been thoughtfully crafted by the goGLOW leadership team to be direct and easy to follow. Simply put; clean and simple. Like our ingredients!
goGLOW is made up of a group of highly educated skin experts. We strive to provide a high end and professional experience for our clients. We begin interaction the minute a client books an appointment and continue all the way to post appointment follow up. We believe client education is essential to ensure the best goGLOW experience. Perhaps that’s why we’ve received 5 stars from ALLURE magazine, been named best spray tan from LA to NYC and then later awarded with the coveted ALLURE Best of Beauty award.
goGLOW Certification Training
The goGLOW leadership team works directly with our franchisees to create their easy-to-operate, efficient and effective business. All goGLOW franchisees are provided comprehensive goGLOW certification training. Therefore, no previous skin care experience is required.
We have proactively equipped our organization with premium franchisee profit-centric systems that are designed to vigilantly protect our most valuable assets… our franchisees.
Business Development Support
- Site selection & lease negotiation assistance
- Complete store design, development, and construction support
- Comprehensive training for 2 to 3 of your team members
- Grand Opening PR, social media & event planning
Ongoing Support
- Highest-grade proprietary sunless products that are eco certified DHA, vegan, paraben free, sulfate free, and cruelty free
- Centralized goGLOW “music profile” wired to each location
- Ongoing business coaching & staff training
- Innovative and effective traditional & digital marketing initiatives
- Expert industry PR, SEO, social media programming & guidance
It's Time to be Your Own Boss
According to FreshBooks, 27 million Americans were expected to leave corporate America for self-employment by the end of 2020. Another report reveals that 62% of Americans want to own a business.
Our goGLOW development team will work with you to locate, design, construct and effectively operate what is typically a 1,200 – 1,500 square foot location. Qualified candidates are offered Multi-Unit Development Agreements (MUDA) that include defined territories with discounted and deferred fees.
If you are passionate about the personal care industry, and have a minimum of $100,000 in available capital for each location you wish to develop, we welcome your interest by completing the inquiry form below. goGLOW is one of the most notable personal care franchise opportunities in recent memory, and a standalone star in the spray tan industry. We will be happy to address your initial questions and review available opportunities in your market.
Ready to learn more?
goGLOW Franchise Opportunities: FAQ
What Makes goGLOW Unique in the Spray Tanning Industry?
goGLOW revolutionized spray tanning with precision and healthier alternatives. The company brought spray tanning into a professional, high-quality service industry, and is recognized as a standalone star in the spray tan industry and one of the most notable personal care franchise opportunities in recent memory. Founded in 2010 by Melanie Richards, an esthiology expert, the company developed goGLOW’s proprietary products, including proprietary formulations and equipment, that are paraben-free, sulfate-free, cruelty-free, vegan, and use eco-certified DHA, setting it apart from other franchises. These proprietary products provide a unique competitive advantage. The sunless application process is performed to the highest professional standards, ensuring clients receive a great spray tan with natural-looking, confidence-boosting results. The brand has earned recognition including ALLURE’s Best of Beauty award for its professional skin service-level results.
What Support Do Franchisees Receive?
Franchisees benefit from comprehensive goGLOW certification training requiring no previous skin care experience. The leadership team provides ongoing business development support including lease negotiation guidance and social media programming. The franchisor provides ongoing support and goGLOW is proactively equipped with comprehensive systems to vigilantly protect franchisees’ most valuable assets and help them create and develop effective businesses. Systems are designed to be easy to operate while maintaining high standards.
What Are the Franchise Terms?
The opportunity includes a competitive franchise fee, transparent royalty fee based on net revenue, and marketing fee to support brand growth. Franchise costs include the cash required for initial investment, such as franchise fees and other startup costs, and goGLOW offers financing options to help franchise owners meet these requirements. Costs vary by location. Most franchisors are privately owned and their Franchise Disclosure Documents are not publicly available, so prospective franchisees should request the FDD directly from the franchisor.
Why Is goGLOW a Proven Business Model?
With over a decade perfecting its genius labor model, goGLOW has established itself in the personal care industry. The company’s focus on skin health and professional results creates differentiation in the sunless tanning market. goGLOW franchises benefit from incredible financials, a proven investment model, and effective traditional and digital marketing support, making it a compelling franchise opportunity for those interested in franchising. Franchise systems are carefully maintained to ensure effectiveness for owners.
What’s Required to Start?
Prospective franchisees should have available capital and passion for the spray tanning industry. Prospective franchisees should be prepared to answer initial questions about their available cash and investment goals before moving forward. The process begins with completing an inquiry form and learning about market opportunities in areas like South Carolina or New Mexico.
How Do I Learn More?
Interested parties should contact the goGLOW leadership team to review the franchise agreement, discuss costs and capital requirements, and explore developing a service business. The franchisor encourages all potential franchisees to ask initial questions and review the FDD to fully understand the operating costs and investment required. The company emphasizes protecting its most valuable assets – its franchisees.
Key advantages include:
A timeless, modern brand identity
Proprietary equipment and formulations
Strong positioning in the growing sunless tanning industry
goGLOW’s position as a standalone star in the spray tan industry and its reputation for delivering a great spray tan through advanced sunless application and proprietary products
A comprehensive support system that is proactively equipped to vigilantly protect franchisees and help them create and develop effective businesses
