Franchise benefits
In 2010, founder Melanie Richards recognized the demand for healthy tanning products and services. She used her Esthiology skin care background to develop a better solution to custom spray tanning, one that did not use toxic ingredients and was harmful to the skin. After considerable product and equipment research, a new approach was discovered that uses only high quality ingredients, produced a completely natural looking tan and actually helped heal the skin.
Along with developing proprietary products and equipment, Melanie applied her talented aesthetic vision to develop the complete goGLOW brand that is sleek, modern, unisex and classic. The passion for our brand is an integral part of our growth and prosperity because of our differentiation from anything else in the traditional ‘tanning’ market. We are beloved by everyone who experiences our products, services and locations. The brand standards, product names, descriptions and instructions have all been thoughtfully crafted by the goGLOW leadership team to be direct and easy to follow. Simply put; clean and simple. Like our ingredients!
goGLOW is made up of a group of highly educated skin experts. We strive to provide a high end and professional experience for our clients. We begin interaction the minute a client books an appointment and continue all the way to post appointment follow up. We believe client education is essential to ensure the best goGLOW experience. Perhaps that’s why we’ve received 5 stars from ALLURE magazine, been named best spray tan from LA to NYC and then later awarded with the coveted ALLURE Best of Beauty award.
goGLOW Certification Training
The goGLOW leadership team works directly with our franchisees to create their easy-to-operate, efficient and effective business. All goGLOW franchisees are provided comprehensive goGLOW certification training. Therefore, no previous skin care experience is required.
We have proactively equipped our organization with premium franchisee profit-centric systems that are designed to vigilantly protect our most valuable assets… our franchisees.
Business Development Support
- Site selection & lease negotiation assistance
- Complete store design, development, and construction support
- Comprehensive training for 2 to 3 of your team members
- Grand Opening PR, social media & event planning
Ongoing Support
- Highest-grade proprietary sunless products that are eco certified DHA, vegan, paraben free, sulfate free, and cruelty free
- Centralized goGLOW “music profile” wired to each location
- Ongoing business coaching & staff training
- Innovative and effective traditional & digital marketing initiatives
- Expert industry PR, SEO, social media programming & guidance
It's Time to be Your Own Boss
According to FreshBooks, 27 million Americans were expected to leave corporate America for self-employment by the end of 2020. Another report reveals that 62% of Americans want to own a business.
Our goGLOW development team will work with you to locate, design, construct and effectively operate what is typically a 1,200 – 1,500 square foot location. Qualified candidates are offered Multi-Unit Development Agreements (MUDA) that include defined territories with discounted and deferred fees.
If you are passionate about the personal care industry, and have a minimum of $100,000 in available capital for each location you wish to develop, we welcome your interest by completing the inquiry form below. goGLOW is one of the most notable personal care franchise opportunities in recent memory, and a standalone star in the spray tan industry. We will be happy to address your initial questions and review available opportunities in your market.
