Success takes hard work, hustle and a healthy glow.

goGLOW founder, Melanie Richards is no stranger to hard work. Raised by a tenacious single mother, she learned the importance of hustle, passion and never to settle. Melanie went on to spend several years in public service, where she worked closely with victims of domestic violence. Day in and day out, Mel witnessed women who had lost their spark, their sense of self and their hope. She helped them to rebuild the life they deserved. While maintaining her full time job, Melanie attended the Aveda Institute and completed the Esthiology program. In 2010, she drew on her foundation as an esthetician to bring health, confidence and passion to the women in her community. Melanie started goGLOW as a mobile sunless tanning service. She spent her days working hard in public service and her nights building the dream - to help women grow and glow. We never settle and you shouldn’t either. No more bad spray tans! Our focus is solely on your skin. A customized goGLOW application by one of our professionals will give you a spark and an instant boost of confidence. Friendly consultation, detailed application and the education from our goGLOWgirls will help to keep you glowing whatever your age, size or skin type. Join the goGLOW movement, built to empower you with confidence and to illuminate your natural beauty.

Meet Melanie

Melanie Richards attended the Aveda Institute in Minneapolis where she trained in skin care, color theory and the intricacies of makeup and styling. She went on to earn “makeup artist” status with the well-known brands: NARS, MAC and Smashbox. Her outstanding looks have appeared in top Twin Cities magazines and on national television. To further her knowledge in beauty and skin care, she sought advanced certification from the nation’s leading sunless tanning manufacturers. She has created her own signature sunless tanning techniques, as well as a skincare line.

Melanie Richards



Meet Margo

Born and raised in Minneapolis, MN, Margo came to goGLOW with a degree in political science, a background in luxury fashion, and an innate enthusiasm for retail, merchandising and marketing. 

Margo Nilles