About us

goGLOW singular focus is your skin, with or without a goGLOW. A customized goGLOW application by one of our professionals will give you an instant boost of confidence and the education needed to care for your skin long term. Join the goGLOW movement, built to empower you with confidence and to illuminate your natural beauty.

Success takes hard work and never-ending passion for the ultimate client experience

goGLOW founder, Melanie is no stranger to hard work.

Raised by a tenacious single mother, she learned the importance of hustle, passion and never to settle. After graduating from University of MN Melanie went on to spend several years in public service, where she specialized in domestic violence and the criminal justice system

response to victims of domestic violence. Day in and day out, Melanie fought for women who had lost their spark, their sense of self and their hope to live violence-free lives. She helped them to rebuild the life they deserved. While maintaining her full time Probation Officer career, Melanie attended the Aveda Institute and completed the Esthiology program.

In 2010, she drew on her foundation as an esthetician to bring health, confidence and passion to the women in her community. Melanie started goGLOW as a mobile sunless tanning service. She spent her days working hard in public service and her nights building the dream – to help women grow and glow.

Mel, owner of the company goGLOW
FOUNDER + CEO

Founder Story

Melanie is the visionary force behind goGLOW, a sunless tanning brand renowned for its innovative propietary spray techniques, solutions, and equipment. With a passion for providing the ultimate customer experience, Melanie has dedicated herself to crafting a distinctive journey for every goGLOW client. In addition, she has introduced a line of vegan, plant-based skincare products, all proudly made in the United States. Melanie’s commitment to excellence and innovation has solidified goGLOW’s reputation as a leader in sunless tanning and skincare.

Press

goGLOW Is The Way To Go
January 7, 2025
Fence Your Future with Stand Strong Fencing
Dive into the transformative world of franchising with this episode of The Franchise Life hosted by Stacie Shannon. Featuring Anthony from Horsepower Brands, this episode shines a spotlight on Stan Strong Fencing, a fast-growing brand reshaping the fencing industry. Learn how the simple business model, powered by cutting-edge technology like Fence Flow, is opening doors for franchisees with no prior experience. From building relationships in the community to leveraging subcontractor partnerships, Stan Strong proves that innovation and teamwork can lead to rapid success.
From Criminology to Owning A Beauty Business w/Melanie Richards
January 02, 2025
Taking The Leap Again
Alan Wedal, a former U.S. Navy officer, has an extensive background in sales and marketing, which led him to his first franchise ARCpoint Labs. After 9 years of ownership, Alan invested in a new franchise. His experience and insights provide a valuable perspective on the benefits of owning a franchise, effective networking strategies for business growth, and promising opportunities within the senior care franchise sector. With his engaging storytelling and practical experiences, Alan brings a wealth of knowledge, making him an ideal guest for entrepreneurs considering franchise ownership.
goGLOW Is The Way To Go
November 28, 2024
The Silver Tsunami with 2nd Family
Sam is joined by Will Siegel of 2nd Family, an in-home care business for seniors. As the population continues to age, families are faced with hard decisions about how to care for loved ones. 2nd Family provides a model to help ease this transition while creating a profitable business for its franchisees. This one is for you if you want a business with a heart.

Franchise with us

Never before has a company brought spray tanning into the market with the precision of goGLOW. Our brand is one of empowerment and confidence. It is on-trend, highly relevant, and has become a movement on social media. We use the power of user-generated content to levy our social media marketing and create micro-influencers within our own clientele.