About us
goGLOW singular focus is your skin, with or without a goGLOW. A customized goGLOW application by one of our professionals will give you an instant boost of confidence and the education needed to care for your skin long term. Join the goGLOW movement, built to empower you with confidence and to illuminate your natural beauty.
Success takes hard work and never-ending passion for the ultimate client experience
goGLOW founder, Melanie is no stranger to hard work.
Raised by a tenacious single mother, she learned the importance of hustle, passion and never to settle. After graduating from University of MN Melanie went on to spend several years in public service, where she specialized in domestic violence and the criminal justice system
response to victims of domestic violence. Day in and day out, Melanie fought for women who had lost their spark, their sense of self and their hope to live violence-free lives. She helped them to rebuild the life they deserved. While maintaining her full time Probation Officer career, Melanie attended the Aveda Institute and completed the Esthiology program.
In 2010, she drew on her foundation as an esthetician to bring health, confidence and passion to the women in her community. Melanie started goGLOW as a mobile sunless tanning service. She spent her days working hard in public service and her nights building the dream – to help women grow and glow.
FOUNDER + CEO
Founder Story
Melanie Richards, a former probation officer turned beauty executive, is the visionary founder of goGLOW and a trailblazer in skincare. Combining her passion for empowerment and operational excellence, she has revolutionized the sunless tanning industry with patented technology and non-toxic, vegan skincare products made in the U.S. Under her leadership, goGLOW has become a leader in sunless tanning and skincare, delivering transformative client experiences and empowering entrepreneurs through innovative franchise opportunities.
Press
Franchise with us
Never before has a company brought spray tanning into the market with the precision of goGLOW. Our brand is one of empowerment and confidence. It is on-trend, highly relevant, and has become a movement on social media. We use the power of user-generated content to levy our social media marketing and create micro-influencers within our own clientele.
