Our Story

Success takes hard work,
hustle, and a healthy glow.

goGLOW founder, Melanie Richards is no stranger to hard work. Raised by a tenacious single mother, she learned the importance of hustle, passion and never to settle.

Melanie went on to spend several years in public service, where she worked closely with victims of domestic violence. Day in and day out, Mel witnessed women who had lost their spark, their sense of self and their hope, and helped them to rebuild the life they deserved.

While maintaining her full time job, Melanie attended the Aveda Institute and completed the Esthiology program. In 2010, she drew on her foundation as an esthetician to bring health, confidence and passion to the women in her community. Melanie started goGLOW as a mobile sunless tanning service. She spent her days working hard in public service and her nights building the dream - to help women grow and glow.

We never settle and you shouldn’t either. No more bad spray tans! Our focus is solely on your skin.

A customized goGLOW application by one of our professionals will give you a spark, and an instant boost of confidence. Friendly consultation, detailed application and the education from our goGLOWgirls will help to keep you glowing whatever your age, size or skin type.

Join the goGLOW movement, built to empower you with confidence and to illuminate your natural beauty.

Our Team

Meet the goGLOW girls

Meet Mel
Melanie Richards attended the Aveda Institute in Minneapolis where she trained in skin care, color theory and the intricacies of makeup and styling. She went on to earn “makeup artist” status with the well-known brands: NARS, MAC and Smashbox. Her outstanding “looks” have appeared in top Twin Cities magazines and on national television. To further her knowledge in beauty and skin care, she sought advanced certification from the nation’s leading sunless tanning manufacturers, and has created her own signature sunless tanning techniques, inspired by the best in the industry.
Melanie Richards
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Founder + CEO

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Meet Ali
Ali is our vice president and Melanie’s right hand woman, and though she was born in Massachusetts, she was raised a Minnesota girl. With a background in natural healthcare and an incurable passion for all things beauty, it is no surprise she found a home at goGLOW. Leading and assisting Mel in every aspect of the business, Ali’s dedication to all things GLOWing is undeniable. In addition to sharing her talents with goGLOW, she can be seen around town with her husband, Johnny, and two pups, Jax and Dexter!
Ali Ericksen
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Vice President

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Meet Margo
Margo is an expert multitasker, handling the roles of spray tan specialist lead, manager of training and development, and manager of client experience with ease. Born and raised in Minneapolis, MN, she comes to goGLOW with a degree in political science, a background in luxury fashion, and an innate enthusiasm for retail, merchandising, and marketing. Margo’s dedication to getting our customers GLOWing is unsurpassable, as she’s constantly finding a way to help them feel an extra dose of fabulous!
Margo Nilles
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Manager + Specialist

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GOGLOW specialists employ the highest-quality airbrush tanning system to provide a beautiful golden tan that is safe and long-lasting, without the sun’s damaging UV rays.

#goGlow
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