Know Your Glow: Shea Butter

Make sure you know what is in your sunless tan! It is our mission to provide you with high-quality skincare products that illuminate your natural beauty with a regenerative glow. Each month we will be featuring a natural ingredient in our products to highlight the benefits it provides. We all love HYDRATE for its powerful moisturizing effects without the greasy residue found in most lotions. The ingredient which gives HYDRATE much of its moisturizing power without adding that oily feel, is shea butter – now let’s talk about some more of the benefits this key ingredient has for your skin. Shea butter is rich in fats that make it an excellent emollient and skin moisturizing agent. Tests have also shown that it has anti-inflammatory properties and antioxidants. These can help reduce skin diseases and skin blemishes as well as damage skin and hair have undergone due to free radicals. In this way, shea butter contributes its power to HYDRATE, giving it the power to improve your skin’s tone, texture and pigmentation.

Helpful for Skin Health

Shea butter is also rich in Vitamin A and Vitamin E, which are essential for keeping your skin healthy. The vitamin A found in shea butter encourages healthy skin cell production, giving HYDRATE its restorative power. Meanwhile, Vitamin E soothes dry skin and improves the skin’s elasticity, helping to make HYDRATE a good anti-aging agent. Both Vitamin A and Vitamin E not only work to keep your skin in optimal health, but also protect it from being damaged by the sun’s harmful ultraviolet radiation. The bottom line is that the shea butter in HYDRATE keeps your skin looking and feeling great by reducing inflammation, treating acne and blemishes, moisturizing skin, limiting the effects of aging, soothing damages, increasing skin elasticity and it can even help avoid stretch marks. Check out our full line of products, along with a complete list of ingredients.

For hair care products that contain the moisturizing, healing power of shea butter, visit our good friends at Virtue!

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